Précis:
Here are the three main takeaways from our ongoing series on social customer service.
Over the past few weeks, we’ve examined how social customer service is an essential differentiator. Your business is, quite literally, in the palm of the customer’s hand as they sit on their smart phones and use social to interact and engage with your brand. Social media has the capability to provide customers with personalized responses and experiences, and has completely reinvented the ways in which organizations handle customer service.
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